Why Us

4. Why Us


The Allegra Marketing•Print•Mail center business model is among the most successful in all of franchising – for many good reasons. The model provides significant income and equity growth by offering access to a large and stable market that needs what you sell. Allegra is a business that involves creativity as well as the satisfaction of producing high-value products to drive customer success. Equally as important, it is a career choice that allows a healthy work/life balance.


As an Allegra franchise owner, you’ll compete against small advertising agencies, freelance Web developers, copywriters, graphic designers, as well as printers and letter shops, depending on the client services desired. None of their resources can match your full range of services, which will include consulting, creative and production. The Allegra full-service model is cost-advantaged compared to these services and thereby more attractive to your target market.


You’ll be backed by more than 100 years of combined franchising and graphic communications expertise. Franchise members have access to successful, ex-marketing agency owners and a qualified network of subject matter experts in all facets of marketing communications and production through our unique, centralized Marketing Resource Center. And, that’s all on top of comprehensive support programs from Allegra for every business function.


Allegra offers two ways to enter the exciting and potentially rewarding field of marketing and graphic communication: the Allegra Marketing•Print•Mail start-up opportunity and the acclaimed Allegra MatchMaker™ opportunity.

The Allegra Marketing•Print•Mail start-up model provides the new franchisees the opportunity to build a business from the ground up.

The Allegra MatchMaker™ program helps potential entrepreneurs identify and purchase an existing independent printing service and convert it to an Allegra Marketing•Print•Mail center. With an established customer base, experienced staff and proven track record in the market, our MatchMaker™ program offers distinct advantages over most start-up franchises. The purchase of an existing Allegra franchise location is also available in some markets.


As a franchisee, Allegra offers you these advantages:

A business with unlimited sales potential from a single location.

The National Contracts Program: special pricing, discounts and special services are negotiated from more than 200 selected supplier partners to drive the local competitive advantage for you.

Top-rated training, support and management guidance for every aspect of the business.

Caps on Royalty (sliding scale of zero to six percent) and Marketing Fund (one percent) contributions. Royalties are based on receipts versus sales. Both benefits are unique in franchising.

A digital printing franchise model proven for more than three decades.

Sponsorship by a recurrent Top 200 franchise company, as ranked in Franchise Times Magazine, October 2011.

Partnership with a franchisor that has successfully completed over 200 mergers and acquisitions.

Access to more than 45 programs and tools to help you grow your business.

Support from more than 60 home office staff.

Typical business hours from 8:00 a.m. - 5:30 p.m. per day, Monday through Friday.


By aligning yourself with Allegra, you will step into an enviable work/life balance and will work with a professional staff of well-educated, highly trained professionals who have chosen a career in marketing and graphic arts. Additionally, as a business-to-business company, your clientele will primarily be owners and managers of retail, commercial, industrial, medical, education, government and non-profit organizations who need and value your services.


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It's an exciting industry, and we feel like it has a lot of potential. There are so many businesses out there that need help. And from the marketing standpoint of where Allegra is going with the marketing services along with the printing, the mailing, the diversification into signage, all the graphic communication, there is still a very wide, open market out there.