9. Requirements & Investment
The initial franchise fee to open a New Allegra Marketing*Print*Mail franchise in the United States is $35,000. This fee covers the use of the business systems, trademarks, marketing programs and methods of conducting the business. As a member of the VetFran initiative, Allegra offers qualified veterans a 25% discount off of the initial franchise fee.
The total investment level for an Allegra Marketing*Print*Mail center will vary based on leasing and/or buying options and also on choices made in regard to the types and the amount of in-house equipment capability desired. Your initial investment will include all of the following key items:
- Initial franchise fee
- Training expenses
- Equipment & Software
- Fixtures, furniture, inside signage
- Leasehold improvements, construction, remodeling, decorating
- Grand opening, marketing and brand identification
- Exterior signage
- Additional funds / Working Capital
The financial requirement to open an Allegra Marketing•Print•Mail in the United States is $500,000 Net Worth with a minimum of $200,000 in liquid assets.
